Concorso d’Eleganza Villa d’Este
The Concorso d’Eleganza is the worldwide most exclusive event for cars aficionados which takes place every year at Villa d’Este in Cernobbio. Fifty between concept, vintage and antique cars will showcase their uniqueness, history and surprising details in an overall atmosphere of luxury and leisure.
In fact, the exclusivity of the event is marked by the location itself, Grand Hotel Villa d’Este, an astonishing XV century old villa, this year celebrating its 150° Anniversary. The Grand Hotel built in 1568 as a private mansion, became a luxury resort coveted by the European aristocracy in 1873. Today, more than a hotel, it is an authentic destination for the jetsetters who visit Lake Como shore.
The first Concorso took place in 1929, at that time was called Coppa d’Oro Villa d’Este, following a joint initiative undertaken by the Automobile Club of Como, the Grand Hotel Villa d’Este and the Comitato di Cura di Como. With over eighty entries and cars of the highest quality, since its first year, the international Concours d’élégance competed with similar prestigious events held in Paris and Monte Carlo.
Albeit the Wall Street crash, few months later, and World War II, the prestigious event maintained its cosmopolitan nature and popularity. It was only in 1999, when the BMW Group entered the scene, though, that the Concorso d’Eleganza Villa d’Este went back to its original splendor and fame.
Today, Villa d’Este and the BMW Group are celebrating the fourteenth anniversary of their cooperation and the revival of the most famous and revered historic and concept cars competition worldwide.
Following the main event in Villa d’Este, a parade is scheduled from the famous resort to Villa Erba where the International Automotive Committee will reunite with a Cars & Coffee format, called Amici & Automobili-Wheels & Weisswurscht.
If you want to be updated and know all about the event, visit the official website
Between the historic Villa, the Canova paintings with which the resort is embellished, the gardens, a breathtaking baroque set, and the vintage cars showcased, you wouldn’t know to which work of art turn to.